Chief Executive Officer and Chairman of the Board

Jaspreet (“Jas”) Mathur is Chairman and Chief Executive Officer of Limitless X Holdings Inc. and a disciplined founder-operator with nearly three decades of experience building, scaling, and monetizing digital platforms, consumer brands, and multi-vertical operating businesses. Over his career, Mr. Mathur has founded and led ventures across direct-to-consumer commerce, consumer packaged goods, online media, and entertainment, collectively generating hundreds of millions of dollars in cumulative revenue through strong brand economics, efficient customer acquisition, and scalable operating infrastructure.

Complementing his operating track record, Mr. Mathur brings rare, practitioner-level insight into health and wellness, having executed a complete physical and mental transformation resulting in a 250+ pound weight loss through structured nutrition, training, and behavioral discipline. This lived experience informs Limitless X’s product development, brand positioning, and consumer engagement strategy, enabling authentic connection, sustained retention, and long-term brand trust at global scale. The alignment of proven revenue execution with consumer-aligned insight positions Limitless X to drive adoption, recurring revenue, and durable shareholder value.

President

Daniel Sanders serves as President of Limitless X Holdings Inc., bringing deep expertise in product innovation, advanced manufacturing, and CPG scale-up. He oversees 150,000+ square feet of dietary supplement manufacturing operations and has helped build products now found in seven of the ten largest U.S. big-box retailers.

Focused on growth and execution, Mr. Sanders works across the Limitless X platform to expand consumer brands nationally and internationally, elevate athlete- and partner-led product lines, and ensure world-class quality and scalability. He holds a B.S. in Molecular Biotechnology and Genetics from the University of Arkansas at Little Rock.

Chief Operating Officer

On May 20, 2022, Danielle Young was appointed our Chief Operating Officer. Mrs. Young has been in public accounting for over twelve years. In January 2015, she was hired by Benjamin & Young, LLP, a mid-size CPA firm in Orange County, California as part of their tax department. In May 2019, she left Benjamin & Young and joined Benjamin & Ko, as the Director of Internal Audit, spearheading their operations as well as working with major public companies such as The Habit Burger, Aerovironment, and Ducommun Aerospace. After leaving Benjamin & Ko in July 2021, she started her own consulting firm, Irvine Advisory Services which focuses on IPO readiness preparation, internal audit, Sarbanes-Oxley and corporate management. In June 2022, she was elected to the board of trustees of The Miss America Foundation.

Chief Financial Officer

On May 20, 2022, Benjamin Chung was appointed as our Chief Financial Officer. Mr. Chung has been in public accounting for over 18 years. From 1999 through 2004, Mr. Chung was an Audit Manager at PricewaterhouseCoopers. From May 2004 through June 2007, Mr. Chung was an audit manager at Ernst & Young. He then went on to become the Director of Internal Audit for Big 5 Sporting Goods. In January 2012, Mr. Chung was the founder and managing partner at Benjamin & Ko, a public accounting and consulting firm. In May 2021, Mr. Chung became the CFO of RYVYL Inc. (formerly Greenbox POS) (Nasdaq: RYVL). Additionally, over the last five years, Mr. Chung has also served on the board for multiple public companies, the most recent being Franklin Wireless, which trades on Nasdaq. Mr. Chung resigned from that board in December 2019 and currently does not serve on the board of directors of any publicly traded company.Rob Cucher Headshot

VP of Legal Affairs

On May 20, 2022 Rob Cucher was appointed as our VP of Legal Affairs. Mr. Cucher is a seasoned attorney with 20 years of courtroom practice and experience representing clients on a wide range of legal matters including civil litigation, corporate governance, labor and employment, and commercial transactions, with a concentration in business law and health care. Since April 2017, Mr. Cucher has served as an officer and director of a technology company finding solutions to tracking chronic care and behavioral health conditions for patients throughout California. In February 2010, Mr. Cucher co-founded Sports for All Children, a non-profit providing athletic opportunities for children with special needs. Additionally, Mr. Cucher became a director in May 2019 of Better Housing Solutions, an affordable housing non-profit currently servicing Palmdale, California. Mr. Cucher graduated cum laude from UCLA and Loyola Law School in Los Angeles and is a current member of the California State Bar and United States District Courts.