Leadership
Jas Mathur
Chief Executive Officer and Chairman of the Board
Jaspreet (“Jas”) Mathur is Chairman and Chief Executive Officer of Limitless X Holdings Inc. and a disciplined founder-operator with nearly three decades of experience building, scaling, and monetizing digital platforms, consumer brands, and multi-vertical operating businesses.
Over his career, Mr. Mathur has founded and led ventures across direct-to-consumer commerce, consumer packaged goods, online media, and entertainment.
Complementing his operating track record, Mr. Mathur brings rare, practitioner-level insight into health and wellness, having executed a complete physical and mental transformation resulting in a 250+ pound weight loss through structured nutrition, training, and behavioral discipline. This lived experience informs Limitless X's product development, brand positioning, and consumer engagement strategy, enabling authentic connection, sustained retention, and long-term brand trust at global scale.